XIAOMI

Xiaomi is the pioneer brand when it comes to smartphones with great specs for the price. It was founded in 2010 and continues to offer budget-friendly Redmi smartphones, mid-range "Lite" models, and a high-end flagship series.


Xiaomi Brand Logo

Strengths

  • Competitive Pricing
  • Wide Range of Products
  • Strong Online Presence and Marketing
  • Feature-Rich Software (MIUI/HyperOS)
  • Innovation and R&D
  • Global Expansion

Weaknesses

  • a "Budget" Brand
  • Thin Profit Margins:
  • Software Bloatware and Ads (Historically)
  • Patent Portfolio and Legal Challenges
  • Dependence on Google's Android Ecosystem

Latest Model

Xiaomi Hyper AI Xiaomi 15

Specs:

Processor

Snapdragon® 8 Elite Mobile Platform3nm manufacturing processCPU2 x Prime Core, up to 4.32GHz6 x Performance Core, up to 3.53GHzGPUAdreno™ GPUAIQualcomm AI engine.

Storage & RAM

12GB + 256GB | 12GB + 512GBRAM: LPDDR5X 8533MbpsStorage: UFS 4.0*Available storage and RAM are less than the total memory due to storage of operating system and software pre-installed on the device.


Dimensions

Black, White, GreenHeight x Width x Thickness: 152.3mm x 71.2mm x 8.08mmWeight: 191gLiquid SilverHeight x Width x Thickness: 152.3mm x 71.2mm x 8.48mmWeight: 192g*Data tested in Xiaomi Internal Labs, actual results may vary.


Display

6.36" 3200 nits ultra-bright display, CrystalRes AMOLED, Always-active DisplayResolution: 2670 x 1200, 460 ppi. Refresh rate: 1-120Hz. Touch sampling rate: Up to 300Hz*. Touch sampling rate may vary according to the content on your display. Color gamut: DCI-P3Color depth: 68 billion colors


Rear camera

Leica Summilux optical lens. LEICA VARIO-SUMMILUX 1:1.62-2.2/14-60 ASPH. Leica main camera50MP. Light Fusion 900 image sensor. 2.4μm 4-in-1 Super Pixelf/1.62OIS23mm equivalent focal length.

Battery & Charging

5240mAh (typ) Xiaomi Surge Battery90W HyperCharge*50W wireless HyperCharge*Supports QC3+ / QC3.0 / QC2.0 / PD3.0 / PD2.0 / MI FC 2.0USB Type-C charging port*Wireless chargers sold separately.*Charging data tested in Xiaomi Internal Labs, actual results may vary.

Cooling System

Xiaomi Wing-type IceLoop system

Security

Ultrasonic in-screen fingerprint sensorAI face unlock

Network & Connectivity

Dual SIM (nano SIM + nano SIM or nano SIM + eSIM, eSIM + eSIM). Use of eSIM requires a wireless service plan. This service plan may be subject to certain restrictions of use on switching service providers and roaming (even after contract expiration). eSIM availability may vary depending on country/region and carrier. For more details, please contact your carrier for more information.

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