Apple

Apple is the prime luxury smartphone brand in the Philippines. 

Apple Brand Logo

They offer new iPhone models each year, which makes their technology even more updated.

Strengths:

  • Strong Brand Recognition and Loyal Customers
  • Innovative Products and Services
  • High-Quality Products with Unique Features
  • Leading Technology Edge
  • Financial Strength and Profitability

Weaknesses:

  • Expensive products and services
  • Lack of new innovative products in recent years
  • High degree of litigation
  • Complacency in the face of growing competition
  • Limited Customization Options
  • Dependence on iPhone
  • Closed Ecosystem

Lates Model

iPhone16 pro
iPhone16 pro

Specs

6.9″ or 6.3″

Super Retina XDR display footnote 

ProMotion technology

Always-On display

Titanium with textured matte glass back

Action button

Apple Intelligence footnote 

A18 Pro chip with 6-core GPU

Camera Control: Faster access to photo and video tools

Pro camera system

48MP Fusion | 48MP Ultra Wide | Telephoto

Super-high‑resolution photos (24MP and 48MP)

Next-generation portraits with Focus and Depth Control

48MP macro photography

Dolby Vision up to 4K at 120 fps

Spatial photos and videos

Latest-generation Photographic Styles

Visual intelligence, to learn about your surroundings

Optical zoom options

Dynamic Island

A magical way to interact with iPhone

Emergency SOS

Emergency SOS via satellite footnote 

Crash Detection footnote 

Roadside Assistance via satellite footnote 

Messages via satellite footnote 

Up to 33 hours video playback footnote 

USB‑C

Supports USB 3 footnote 

Face ID

Price range:

Starting from 26,490.00 to 108,990.00 for smartphones.


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